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May 27, 2004

Hook, Line, Sinker -- Persuasion pattern

Persuasion Pattern: Get them interested, invested, committed. other pattern: Teach, then sell. Rating student film -- .net
nike -- created your own shoe
ediets All these and more get you interested, then you make a personal investment, then they try to get you committed. This pattern is one of many persuasion patterns. Note how these map better onto the real world than static media. This is a more sophisticated version/extension of Adam's #9 -- get you to register.

Posted by at May 27, 2004 09:09 AM

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