« Situations that promote learning | Main | Winning Movies -- Captology Story Contest »
June 04, 2004
Making you view online commercials -- Salon.com
After unsubscribing from Salon over a year ago, I returned today because I was looking for fresh content. The top page gave me two choices: subscribe or get a "free day pass." I chose the free day pass. Once I clicked this option, a flashy page came up and confused me. I realized what I was seeing was an ad, very similar to a TV commercial. I couldn't go backward or forward. It lasted about a minute. After enduring this distraction, I could then click through to "Salon Premium" and get the content. Of course, I didn't watch the commercial. I started answering emails instead. two things struck me about the experience: 1. The ad was so much like what you'd see on TV.2. I can't imagine people really watching the ad, because your computer offers you so many other things to do -- just a click away. But I hope it works for Salon. I like their content. Would I rather endure the distractions or just re-subscribe? I don't know yet.
Posted by at June 4, 2004 08:58 AM
Trackback Pings
TrackBack URL for this entry:
http://credibility.stanford.edu/captology/mt/mt-tb.cgi/97