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July 28, 2004

Extracting your personal info -- why people should care

Virtually all leading websites are designed to manipulate your behavior. These sites succeed when they get you to perform target behaviors, such as typing in your email address or signing up for an account. As we share our lab's findings about "Top Target Behaviors" (including in this blog), we find some people just shrug it off, unconcerned that persuasive technology is extracting their personal information little by little. "What's the big deal?," they say. Now there's a fun way to answer this question. An online dramatization shows how someday your personal information could be used against you. The premise: A man calls to order pizza. The woman taking the order has access to his current location, his health records, his work address . . . --BJ Fogg

Posted by at July 28, 2004 12:45 PM

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