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July 12, 2004
Playing on emotions to sell puppies online
When most people choose a puppy, they follow their emotions. So it should be no surprise that some dog breeders are "best in class" at designing online experiences to play on people's emotions. Here's my favorite example: "Camelot Maltese." This website is designed to evoke nurturing-related emotions in people seeking a small, cute campanion dog. I find that for the intended audience, the site is brilliantly designed. WARNING: The website's sappy music and cutesy images may nauseate engineers and academics--or anyone who thinks too much. If the experience of Camelot Maltese turns your stomach, I encourage you to tough it out and keep surfing the site! The more you hate this online experience, the more you stand to learn about what makes everday people tick. enjoy! :-)Posted by at July 12, 2004 10:16 AM
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