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July 20, 2004
Text Messages Tapping Voters
"Get it on the Go" is MTV's catch phrase for their new voter outreach program. At their Rock the Vote site, you can sign up to receive text messages that will provide information about the upcoming US election and will even remind subscribers to vote on election day. In a San Jose Mercury News article on 7/19/04, Lori Aritani reported on the rise in use of mobile technology for political participation. She notes that recently nearly 200,000 people in South Africa registered to vote via text messaging. On one hand, this seems like it could be a great way to get access to information quickly and to keep on top of civic responsibilities. On the other hand, it's also an open invitation for MTV and others to take advantage of nearly constant access to subscribers, given the attachment most people have to their mobile phones...Posted by Angela Booker at July 20, 2004 11:17 AM
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