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July 28, 2004

Timing and persuasion

Yet another great example of persuasion by Amazon (I swear, I'm not an employee). I wrote before about the importance of timing in persuasion. Now the designers of 37signals have identified an example of what they call Defensive/Contingency design: http://www.37signals.com/svn/archives/000742.php

Posted by at July 28, 2004 11:31 PM

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