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December 02, 2004
SorryEverybody.com -- a new form of (persuasive) conversation
Not everyone agreed with me last night in our lab meeting. I announced that the most significant captology example from 2004 had finally emerged: SorryEverybody.com. (The most significant example from 2003 was, ironically, America's Army--a video game by the U.S. Army to recruit new soldiers.)I'm enchanted with SorryEverybody.com. I've spent lots of time on the site. I've looked at photo after photo of Americans offering apologies to the world--some bewildered, some angry, some sad. Interspersed among the American apologies I found photos of people accepting apologies and offering comfort. And that's why this web site is important. SorryEverybody.com has launched a new form of global conversation, one that aims to promote peace. I like that.If our lab ever creates a captology Hall of Fame, I'm likely to nominate SorryEverybody.com to take a spot along with other stellar examples of persuasive technology, such as America's Army, Amazon, and Baby Think It Over. I'll write more about SorryEverybody.com later; the site is more psychologically sophisticated than it appears. But before I wax professorial, let's see what other members of my lab have to say. We won't all agree, of course. But I believe that by looking at SorryEverybody.com closely, we can discover new ways the web can change people's attitudes and behaviors. --BJ FoggSome sample apologies
A sample reply
Posted by at December 2, 2004 05:16 PM
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