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February 03, 2005
Mobile Persuasion Conference 2005
If you are interested in attending this event, please email bjfogg@stanford.edu with "mobile persuasion" as the subject line. We have not yet set a date.----------- "Mobile Persuasion Conference 2005" Can your mobile phone change what you think and do? Yes. It can . . . Just as the web became a platform for persuasion, mobile phones will soon become a conduit for changing people's attitudes and behaviors. Today a handful of mobile applications exist for changing diet, activity, and purchasing behaviors. We will soon see many such examples of "mobile persuasion," as third-party applications become more available on everyday handsets. What are the potentials in the mobile persuasion landscape? Who will be the providers of such systems? What interventions are likely to work, and which will fail? What persuasion strategies will prove most effective on mobile phones? No one has fully explored these questions. This is the first conference to focus on what will prove to be an enormous market. Stanford University will host a one-day conference to bring together researchers, designers, and industry experts interested in mobile persuasion. [101 google hits for "mobile persuasion"]
Posted by at February 3, 2005 06:56 PM
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