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February 10, 2005
Revealing myself in Montréal -- Designing for Impact
On March 5th I will be giving the keynote address at IA Summit 2005 in Montréal. At this event I've decided to share perspectives on captology I've never shared before. Below is the abstract. To get the full scoop, you'll need to join us in Montréal. More info at http://www.iasummit.org/2005/index.htm ---------------Keynote Address by BJ Fogg "Designing for Impact" It's inevitable: The computing products we design will shape what people think and do. Whether we like it or not, we are all in the business of influencing people's thoughts and behaviors; we are agents of change. As we create experiences for the Internet and mobile platforms, we should understand our role in changing the cultural landscape. The stakes are higher now than ever before. How can one design for impact with awareness, efficiency, and responsibility? Because who you are gets expressed in the products you create, designing for impact extends beyond the workplace into everyday life.
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Posted by at February 10, 2005 08:33 AM
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