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July 13, 2005
How to make your kids brush their teeth for longer
When I was a kid, I hated brushing my teeth. When I got together with other friends, we would tell each other all the tricks we used to avoid brushing (and convincing our parents that we DID brush).
This went on until one of my friends pointed out that "If you're just sitting there with the water on, you might as well brush, right?"
I started brushing after that.
Hasbro has come up with a new way to encourage kids to brush and it's a great example of persuasive technology:
Now, Hasbro has a product it thinks it can take to the bank: a musical toothbrush. When pressed to the teeth, the toothbrush renders a recorded riff from a pop star that lasts two minutes -- precisely the amount of time dentists say children should spend brushing their teeth.

The Wall Street Journal reports more: Got a Song Stuck In Your Head? Try Brushing.
PS--Although this is cool, all of us here are wondering the same thing: Does it really work?
Posted by Ramit Sethi at July 13, 2005 09:48 AM
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