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July 26, 2005
More captology examples that'll make you think
Surveillance seems to get be getting more popular, with a system that can monitor a baby's heart rate, take pictures, and even videotape the infant. There's also a device that will disable a car's ignition if you're too drunk to drive. Interestingly, unlike other similar devices that require the user to blow into (for a Breathalyzer analysis), this one detects intoxication through the skin of your hands.
Want to swim faster? Why not use tracking? And why didn't we think of this before?
In an example of what I call voluntary surveillance, Webolodeon is an application that pops up every 5 minutes to ask if you really need to be surfing the Web.
If your work is done, just cancel the dialog box and quit the app; if you’re not finished (and you really need to keep zipping around the Interweb a bit longer), insert a virtual nickel by typing a summary of what you’re working on.
The last example today is of competition, which is a powerful motivating force. A Japanese bank decided to use gaming and competition to distract its ATM customers from waiting for a transaction to complete. Brilliant.
If you have examples, send them our way and we'll post them here!
Posted by Ramit Sethi at July 26, 2005 03:25 PM