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July 29, 2005
Persuasive Technology Event Calendar
AARP Presentation (Washington, D.C.) - Dr. Fogg recently led a series of presentations for the AARP's newly established Office of Social Impact, a working group within the AARP that is evolving to become a core part of the AARP's mission. Focusing on "economic security, health and supportive services, livable communities and global aging," the OSI seeks to engage volunteers and members to "achieve a society in which everyone ages with dignity and purpose". Dr. Fogg's presentation outlined the basics of persuasive technology, how to use PT concepts to better design outreach programs and web site functionality to more effectively reach their audience. But it wasn't all work, Dr. Fogg also had a chance to enjoy a Middle Eastern feast with Michael Lee, Director of Client Services with AARP Services Web Strategy. According to Lee's blog, the dinner "got surreal for a moment talking about immersive Internet experiences while a belly dancer performed by our table." Surreal indeed....
DesignIT conference (Tokyo, Japan) - BJ Fogg and Ramit Sethi presented on persuasive technology to a leading group of Japanese and American designers, academics, and business strategists. They discussed the most effective principles of persuasion-which have to take several factors into account, like cultural differences—and how to build technologies that persuade for pro-social uses. For more information on this conference, see http://www.designit.jp/en/.
Posted by Matt Markovich at July 29, 2005 09:50 AM