« Where do captology ideas come from? | Main | Join us for Lab meeting »
August 22, 2005
Is removal of barriers a persuasion strategy?
You might find this interesting. Here's an email exchange I had a couple of days ago:
BJ, check this out:"Wouldn't it be great if you could just show up to the laundromat with your bag of dirty, filthy laundry...and throw the whole thing in, lock stock and barrel? Well with WashingSacks you can-they're laundry bags infused with detergent that also dissolve in water."
BJ's response:
Yes, in the chapter on tools I talk about reduction strategy - a different name for removing barriers.BJ
What kinds of barriers could you remove to increase persuasion?
Posted by Ramit Sethi at August 22, 2005 02:46 PM