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October 21, 2005
...and some pointers to relevant articles
And immediately after we emailed that list out, here's an email we got from another Lab member, Steve Wilhelm.
Hello, Great list! Hope these articles and companies help.Motivate people to exercise: Los Altos-based Champion Worlds - http://www.companionworlds.com/ and Mountain View-based Nutrihand http://www.nutrihand-inc.com/Solutions.html
Persuading to use the right modality: NY Times article, "Meet the Life Hacker's" http://www.nytimes.com/2005/10/16/magazine/16guru.html
How to price an item: Nomis Solutions price optimization solutions for financial products http://www.nomissolutions.com/solution.html
Mobile text to speech: RealSpeak, Text to Speech for SMS and Mobile eMail from Nuance. http://www.nuance.com/realspeak/mobile/.
Ads with your friends' faces: Security system that uses pictures of faces instead of passwords, http://www.realuser.com/technology/about_passfaces.htm
- Steve W.
What else could you ask for!
Posted by Ramit Sethi at 10:23 AM | Comments (0)
What we brainstormed this week at Lab
This week at Lab meeting, we took a few minutes to brainstorm some ideas for what we want to persuade. We broke it down in 2 categories: mobile and general persuasion.
It's in draft form, but it will give you an idea for what some of us are thinking about.
GENERAL PERSUASION
-Keep computers healthy (viruses, etc). Not the technical part, but how to represent happiness of a computer
-Persuading to use the right modality (AIM vs. email)
-Persuade people to be part of a user community
-Persuade people to authorize the use of their data for personal data (simulation? Companies find this valuable, of course)
-Ads with your friends' faces
-Increase use of homework by surfing
-A list of top 100 items that make a Web site good (more than just credibility, but for businesses)
-Also for businesses, how to price an item (1 product, 2 free, or 50% off?)
-Do citizen activities online like pay taxes
-Motivate people to exercise (compete against someone else in gym, bball hoop that motivates you to play by yourself)
-Fridge that persuades you to eat healthier (MIT/Michael ex: fridge knows what's good/bad, what's enough fiber)
MOBILE
-Increase voting (like Philippines , Madrid/Eta)
-Calorie counter, make better decisions (like MyFoodPhone)
-Mobile location-based persuasive games
-Being more involved in a social network—balancing how many events/info to share
-How to capture location-based info (how to frame it, prisoner's dilemma of only wanting to enter info when there is already a lot)
-MySpendingLess Phone—set your budget
-Blackberry (connect between mobile phones, text to speech)
Stay tuned to see what we come up with...
Posted by Ramit Sethi at 10:20 AM | Comments (0)
October 19, 2005
Meet our researchers: David Danielson
David's focus in the Persuasive Technology Lab is on the Web Credibility Project, and he recently created and taught a new course at Stanford, "Trust, Credibility, and Computers." He is on the editorial board of the Encyclopedia of Human-Computer Interaction (Idea Group, 2005), has conducted usability and user interface research for the Corporate Consulting Team of SAP AG, and was previously human interface engineer at Kovair. He earned his BS (Honors) and MS in the Symbolic Systems Program, and is now a Ph.D. candidate in Communication Theory and Research at Stanford, specializing in human-computer interaction. He currently leads the Interacting with Integrated Information project funded by MediaX.
Posted by Ramit Sethi at 10:19 AM | Comments (0)