« Meet our researchers: David Danielson | Main | ...and some pointers to relevant articles »
October 21, 2005
What we brainstormed this week at Lab
This week at Lab meeting, we took a few minutes to brainstorm some ideas for what we want to persuade. We broke it down in 2 categories: mobile and general persuasion.
It's in draft form, but it will give you an idea for what some of us are thinking about.
GENERAL PERSUASION
-Keep computers healthy (viruses, etc). Not the technical part, but how to represent happiness of a computer
-Persuading to use the right modality (AIM vs. email)
-Persuade people to be part of a user community
-Persuade people to authorize the use of their data for personal data (simulation? Companies find this valuable, of course)
-Ads with your friends' faces
-Increase use of homework by surfing
-A list of top 100 items that make a Web site good (more than just credibility, but for businesses)
-Also for businesses, how to price an item (1 product, 2 free, or 50% off?)
-Do citizen activities online like pay taxes
-Motivate people to exercise (compete against someone else in gym, bball hoop that motivates you to play by yourself)
-Fridge that persuades you to eat healthier (MIT/Michael ex: fridge knows what's good/bad, what's enough fiber)
MOBILE
-Increase voting (like Philippines , Madrid/Eta)
-Calorie counter, make better decisions (like MyFoodPhone)
-Mobile location-based persuasive games
-Being more involved in a social network—balancing how many events/info to share
-How to capture location-based info (how to frame it, prisoner's dilemma of only wanting to enter info when there is already a lot)
-MySpendingLess Phone—set your budget
-Blackberry (connect between mobile phones, text to speech)
Stay tuned to see what we come up with...
Posted by Ramit Sethi at October 21, 2005 10:20 AM