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December 12, 2005
participate in the reputation marketplace
John Windsor, in the BrandShift blog on Corante, recommends to companies that they think carefully about managing their reputations, and suggests several steps to take - from understanding through shaping to letting go.
I've been thinking a lot about the power of reputation and the potential it has to have a disruptive effect on marketing. The fluid reputation marketplaces, like ebay and Amazon, have certainly challenged the power of branding.
Because reputation can play such an important role in the way people relate to brands and companies, it's important to think about how to make sure you stay engaged in managing your reputation in this bottom-up economy.
Posted by at December 12, 2005 01:58 PM