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May 31, 2006
Persuasive Tech Conference -- good stuff
The recent conference on persuasive technology was a big success. Persuasive06 gathered people from around the world to Eindhoven (the Netherlands) for two days focusing on how technology can motivate good things to happen.
I gave the opening keynote. After that, I had no further responsibilities, so I could focus on meeting people and learning things. Some folks there I knew only via years of emailing. The conference brought us together in person, building relationships and defining a captology community. These connections were the highlight for me.
The most interesting presentation was also the most personal. Australia's Bernadine Atkinson presented a critical review of captology, focusing on frameworks and definitions in my book. I didn't agree with everything she said, of course, but her comments were thought provoking -- a ideal contribution to the event. (You'll find the conference program here.)
I'll likely write more about people I met and what we discussed. But I must say one more thing: Dr. Cees Midden and his team deserve many kudos for a great job creating the first global conference on persuasive technology.
More from this milestone event will go online in the coming weeks.
-- BJ Fogg
Posted by BJ Fogg at May 31, 2006 07:50 AM