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August 11, 2006
Brain Age
Here's another example of mobile persuasion technology for health aimed at Boomers specifically.
Keywords: mental, health, technology, software, nintendo, game, ds.
Description
Brain Age is a game for the mobile Nintendo DS gaming system that helps keep your brain healthy and fit. "Use it or lose it" is the old adage and Brain Age is intended to work your brain like you do any other muscle in your body. The Brain Age exercises include solving simple math and logic problems, reading aloud and memory tests.
Persuasive Intent: To persuade individuals to do daily brain sharpening exercises and improve their overall Brain Age score.
http://www.brainage.com/launch/index.jsp
Target audience: Boomers
Price: $19.95
Boomer Mobile Health Project
This entry is part of a study on how mobile devices and health applications will effect compliance, attitude and behavior change among older adults. The perspective of the Boomer Mobile Health project is that the considerable development of mobile health devices, applications and services will influence changes in the behaviors of older adults in the area of physical and mental fitness, disease management and education. If you know of good examples of mobile products designed for boomers, please e-mail me at MarkCarpenter@stanford.edu
Posted by Mark at August 11, 2006 08:30 AM