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August 23, 2006
Mobile Workouts
Here's another example of mobile persuasion technology for health aimed at anyone who works out. These types of products are mostly targeted at boomers with busy schedules and a desire for personalized programs to optimize their time. Numerous examples of these products are available and they can be created by almost anyone. Due to the current popularity of pilates workouts and the lack of qualified instructors, ipod pilates workouts are taking off.
Keywords: health, fitness, pilates, weight training, technology, strength
Description:Using a video ipod or Palm Treo type device, these programs can act as personal trainers for strength training, pilates, cardio training and other instructor based fitness programs. With audio and visual instruction, you can make the most of your work out time and get the one on one experience of a physical trainer.
Links to mobile workout sites.
http://www.diet-blog.com/archives/2006/01/18/pumppod_ipod_video_workouts.php
http://www.naturalphysiques.com/cms/index.php?itemid=535
http://www.marinaonline.com/new/mp3downloads.php
http://www.pumpone.com/?source=gawpup04&kw=ipod+pilates
Persuasive Intent: To persuade users to work out regularly by providing audio\visual instruction on a fashionable, mobile device.
Target audience: Thirty somethings to early boomers.
Price: $0 to $65 for software, $300 plus for video ipod or Palm Trio.
Boomer Mobile Health Project
This entry is part of a study on how mobile devices and health applications will effect compliance, attitude and behavior change among older adults. The perspective of the Boomer Mobile Health project is that the considerable development of mobile health devices, applications and services will influence changes in the behaviors of older adults in the area of physical and mental fitness, disease management and education. If you know of good examples of mobile products designed for boomers, please e-mail me at MarkCarp@stanford.edu
Posted by Mark at August 23, 2006 06:42 AM