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August 16, 2006

myfoodphone

Here's another example of mobile persuasion technology for health aimed at primarily aimed at boomers.

Keywords: health, technology, boomers, diet, mobile, camera, phone, food.

product-sprint_phone1.jpg

Description:
myfoodphone is a mobile application that allows users to keep track of their food intake by taking a picture of their meal and sending it to a service that monitors what they eat and helps them to modify their eating habits. Users of this service can take pictures of food and post them to visual web based food journal, receive feedback from nutrition advisors, compare each weeks food intake, view graphs of bio-metric data changes over time and access a number of other personalized dieting tools on the go.

http://www.myfoodphone.com/index.aspx

Persuasive Intent: To persuade users to change eating habits and to provide tools and feedback to make better decisions about what to eat.

Target Audience: Boomers would be a primary target but this service could be used by anyone with a camera phone.

Price: $9.99 a month

Boomer Mobile Health Project

This entry is part of a study on how mobile devices and health applications will effect compliance, attitude and behavior change among older adults. The perspective of the Boomer Mobile Health project is that the considerable development of mobile health devices, applications and services will influence changes in the behaviors of older adults in the area of physical and mental fitness, disease management and education. If you know of good examples of mobile products designed for boomers, please e-mail me at MarkCarpenter@stanford.edu

Posted by Mark at August 16, 2006 05:59 AM

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