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August 10, 2006
Nike + ipod Sport Kit
Keywords: health, running, fitness, technology, training, cardio, apple, ipod, nike.
Description
As your run or walk, the sensor sends information to your iPod nano, tracking your time, distance, pace, and calories burned. If you choose, real-time, spoken feedback can even alert you to milestones throughout your workout. This information can then be synced with a desktop computer, stored and compared.
http://www.apple.com/ipod/nike/
Persuasive Intent: To persuade individuals to set goals and work harder at running and walking programs.
Target Audience: Mid thirties to early boomers.
Price: $29 for sport kit, $200 for ipod nano and $100 for shoes.
Boomer Mobile Health Project
This entry is part of a study on how mobile devices and health applications will effect compliance, attitude and behavior change among older adults. The perspective of the Boomer Mobile Health project is that the considerable development of mobile health devices, applications and services will influence changes in the behaviors of older adults in the area of physical and mental fitness, disease management and education. If you know of good examples of mobile products designed for boomers, please e-mail me at MarkCarpenter@stanford.edu
Posted by Mark at August 10, 2006 08:04 AM