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October 01, 2006
Sports and Health
CBS Sportsline recently announced that it will be rolling out a mobile sports update service that sends scores, headlines, video and fantasy league information to mobile devices while ESPN announced it is ending a service that did the same. The difference? ESPN tried to wedge a particular handheld device and expensive plan into your hand while CBS is making it cheap (99 cents a month) and allowing you to use whatever device you want. This should be a lesson for mobile health device and application developers.
News story from Washington Post.
Mark Carpenter
Stanford University Mobile Persuasion Lab
markcarp@stanford.edu
Posted by Mark at October 1, 2006 03:26 PM