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November 29, 2006
Captology Film Festival (Dec. 7)
My captology students have created over 150 short videos that show how Web 2.0 services change people's behaviors. Some videos are funny, some are serious, most are illuminating. For examples, see www.captology.tv. You may not want to wade through all 150 videos. So we've come up with a better plan . . .
We'll share the best videos at the Captology Film Festival on December 7th. You are invited. The event is free, thanks to sponsorship by American Express.
Date: Thursday, Dec. 7, 2006
Time: 7:30pm to 9:00pm
Venue: Stanford University
To help us predict how much popcorn to buy (and for other reasons), you need to sign up in advance here: http://captologyfilmfestival.eventbrite.com
At the Captology Film Festival, we'll also unveil something completely new: the "Web 2.0 Behavior Chain." This framework captures -- step by step -- the best practices today in Web 2.0 persuasion. Without exception, every successful Web 2.0 service is following what we've outlined in the Behavior Chain.
For this Film Festival, you don't need to dress up or walk down a red carpet. Just come, have fun, and learn more about how web services today change what people think and do.
--BJ Fogg,
Posted by BJ Fogg at 02:55 PM | Comments (0)
November 11, 2006
Early registration open - Mobile Persuasion
You can now register for our upcoming Mobile Persuasion event. If you act now you can get the "early bird" rate, which is a 50% discount.
To register: http://mobilepersuasion.eventbrite.com/
For more info: http://www.mobilepersuasion.org/
We have a great space at Stanford for this event on Friday, February 2, 2007. We've posted a list of some of the companies coming.
--BJ Fogg
Posted by BJ Fogg at 05:51 PM | Comments (0)
November 01, 2006
Just Plain Simple
I'll admit I'm a gadget freak and the promise of mobile devices becoming more powerful to make my life easier is pretty exciting. Unfortunately, the complexity of today’s devices to perform multiple tasks is way beyond most people’s skill level and interest. While I believe that diabetes management is a futile area for innovation in mobile technology and health maintenance, I’m struck by a recent announcement by Lifescan. They just introduced an extremely simple and small glucose meter that has a large, easy to view screen and is small enough to fit in your pocket.
Mobile devices and health applications for older adults have a bright future but a cheap, easy to use glucose meter shows that simplicity is something high tech companies need to pay attention to as they develop their products.
Boomer Mobile Health Project
This entry is part of a study on how mobile devices and health applications will effect compliance, attitude and behavior change among older adults. The perspective of the Boomer Mobile Health project is that the considerable development of mobile health devices, applications and services will influence changes in the behaviors of older adults in the area of physical and mental fitness, disease management and education. If you know of good examples of mobile products designed for boomers, please e-mail me at MarkCarp@stanford.edu
Mark Carpenter
Stanford Persuasive Technology Lab
Posted by Mark at 05:26 PM | Comments (0) | TrackBack