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November 29, 2006
Captology Film Festival (Dec. 7)
My captology students have created over 150 short videos that show how Web 2.0 services change people's behaviors. Some videos are funny, some are serious, most are illuminating. For examples, see www.captology.tv. You may not want to wade through all 150 videos. So we've come up with a better plan . . .
We'll share the best videos at the Captology Film Festival on December 7th. You are invited. The event is free, thanks to sponsorship by American Express.
Date: Thursday, Dec. 7, 2006
Time: 7:30pm to 9:00pm
Venue: Stanford University
To help us predict how much popcorn to buy (and for other reasons), you need to sign up in advance here: http://captologyfilmfestival.eventbrite.com
At the Captology Film Festival, we'll also unveil something completely new: the "Web 2.0 Behavior Chain." This framework captures -- step by step -- the best practices today in Web 2.0 persuasion. Without exception, every successful Web 2.0 service is following what we've outlined in the Behavior Chain.
For this Film Festival, you don't need to dress up or walk down a red carpet. Just come, have fun, and learn more about how web services today change what people think and do.
--BJ Fogg,
Posted by BJ Fogg at November 29, 2006 02:55 PM