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December 30, 2006
Excellent Speakers for Mobile Persuasion Event
This week I've been talking a lot with speakers for Mobile Persuasion. The more time I spend with these experts, the more excited I get about our event on February 2nd. The talent is turning out to be even better than I expected.
We've posted a partial list of speakers.
Our speakers include the world's experts on persuasive games, mobile commerce, mobile health, mobile dating, and more. We're packing all this into one day. I think we'll regret not making the event longer, giving each person more time to share their insight with us. People are starting to talk about doing an unofficial Bar Camp the next day (Saturday the 3rd). This would give us more time to learn from each other. I like it.
Posted by BJ Fogg at 01:47 PM | Comments (0)
December 23, 2006
New Scientist summarizes CaptologyTV content
Celeste Biever of New Scientist has written a good article about our work on persuasion in Web 2.0 services. Doing the interview with Celeste was tough, because I'm not yet ready to disclose some things, like our Web 2.0 "Behavior Chain." But she persisted in asking me great questions, and in 554 words she summarizes some aspects of what we document at CaptologyTV.
Posted by BJ Fogg at 02:13 PM | Comments (0)
December 12, 2006
More time to submit to Persuasive 07
We've known for a couple months we would do this: Today we announced the deadline extension for the upcoming Persuasive 07 conference. The inquiries we've been getting the last few weeks have come from all over. It looks like we're getting submissions from Australia, Europe, Asia, and more. I love the idea of welcoming the world to Stanford for this captology event.
Below is the email text announcing the deadline extension.
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The submission deadline for PERSUASIVE 07 has been extended to
January 15th, 2007.
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CFP: PERSUASIVE 07
The Second International Conference on Persuasive Technology
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26-27 April 2007, Stanford University, Palo Alto, California
Can a web site persuade you to be politically active? Can a mobile
phone motivate you to exercise? Does instant feedback on gasoline use
change how people drive? Do online rating systems inspire people to
behave better online?
PERSUASIVE 07 will focus on how digital technology can motivate and
influence people. This event will bring together researchers,
designers, and developers interested in computers designed to change
human attitudes and behaviors in positive ways.
Key themes of PERSUASIVE 07 include health, education,
sustainability, productivity, social relationships, trust, ethics and
more. Technologies of interest include web sites, mobile phones,
video games, and electronic devices, among others.
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Call for Papers
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Academics and practitioners are invited to submit their work for
presentation at PERSUASIVE 07 at Stanford University, Palo Alto,
California on April 26-27, 2007.
The conference welcomes original papers based on empirical studies of
technologies designed to change attitudes or behaviors. Also welcome
are papers that advance theoretical understanding of persuasion
dynamics, methods for research, and related ethical issues. We also
seek case studies of the highest quality that give insight into the
design or distribution of persuasive technology products. We will
select papers using a blind peer-review process.
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Submission Categories
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- Full paper (12 pages max.)
- Short paper (4 pages max.)
- Posters (submit a description of poster content)
- Special session (submit brief proposal for a collection of 3-5
related papers)
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Submission Deadline: January 15, 2007.
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Conference info: http://www.persuasivetechnology.org/
Submissions: http://www.softconf.com/start/Persuasive07/
Dr. BJ Fogg (conference organizer): bjfogg@stanford.edu
prof.dr. Cees Midden (paper review chair): c.j.h.midden@tm.tue.nl
Posted by BJ Fogg at 03:05 PM | Comments (0) | TrackBack
December 11, 2006
Report on Captology Film Festival
Last week's Captology Film Festival brought about 200 people together to watch 10 winning videos showing persuasive technology in action.
In preparing for the event, people around the world submitted 600 ratings of 62 videos. These videos (and others) are posted at www.captology.tv. But note that we haven't yet re-organized the site to be friendly to outsiders (we've been using captology.tv for our Stanford class; we'll change it to be outsider-friendly soon).
The Film Festival was unusual and fun. We met in a large auditorium, projected videos on a huge screen, and had the stage lights go up and down as awards were announced and people gave their speeches. We even had a little red carpet. But the event wasn't perfect.
We had a few technical issues (despite our preparations). And even though people had fun and learned things at the event, the structure of the evening could have been better. It was hard to marry the rituals of Academy Awards with learning outcomes one might expect from a place like Stanford.
We will definitely host the Captology Film Festival again next year. But the evening structure will be different. Rather than mixing learning with film festival, we'll make each part more distinct. Here's what next year might look like:
6:30 Early Arrivals - Food and mingling with student booths about persuasive technology
7:00 Pre-Festival Lecture (20 minutes) - Introduction to captology and what to watch for in the upcoming videos.
7:30 Videos (45 minutes) - Watch lots of videos back to back, without much interruption
8:15 Awards (15 minutes) - Award presentations for best videos.
8:30 Reception
Posted by BJ Fogg at 11:06 AM | Comments (0) | TrackBack
December 07, 2006
Stare Into the Light
Toyota is doing its part for global warming by including an Eco Drive Indicator - a light in the dashboard - that activates when the car is being driven in a fuel-efficient manner. This is an excellent use of feedback to effect positive change.
So far, the Eco Drive Indicator is only available on vehicles sold in Japan.
Link to Toyota's Press Release [http://www.toyota.co.jp/en/news/06/0929.html]
Posted by Eric Grant at 01:24 PM | Comments (0)