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December 23, 2006
New Scientist summarizes CaptologyTV content
Celeste Biever of New Scientist has written a good article about our work on persuasion in Web 2.0 services. Doing the interview with Celeste was tough, because I'm not yet ready to disclose some things, like our Web 2.0 "Behavior Chain." But she persisted in asking me great questions, and in 554 words she summarizes some aspects of what we document at CaptologyTV.
Posted by BJ Fogg at December 23, 2006 02:13 PM