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June 27, 2007
Mobile Dating and the Principle of Kairos
An article in the Wall Street Journal showcases MeetMoi, a new dating service that connects prospective daters on their cell phones via SMS exchanges. Leading internet dating site Match.com also plans to go mobile in the near future.
Mobile dating opens the door for companies to use tried and true persuasion strategies in interesting new ways. For example, imagine an SMS dating service employing the "Principle of Kairos" - the strategy of providing the right
information at the best time. Timely notifications and messages could encourage mobile daters to change their behavior, potentially giving dating advice, good pickup lines, and suggestions for restaurants or bars.
Keep an eye out on the mobile dating scene - the use of persuasion techniques will be interesting.
----- Dan Ackerman-Greenberg
Posted by Dan at June 27, 2007 04:10 PM