« Will you bank with your cell phone? | Main | Persuasive 2008 will be in Finland »
July 01, 2007
Captology to Promote Alternative Transportation
A project called altVerto based out of the University of Michigan is attempting to persuade drivers to use alternative transportation. Users decide to install a plugin that interacts with mapping sites. When users search for a route, the program "displays alternative transportation options along with the associated [financial and environmental] savings. This seems like a perfect example of captology at work and the designers have several nice insights detailed on their site below:
--Rolf Steier
Posted by Rolf at July 1, 2007 09:52 PM