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July 12, 2007
Google's persuasive mobile platform grows
Restaurants, shops, cinemas and bars among many companies are one step closer to promoting their services to mobile subscribers based on their immediate location through Google Maps. The free mobile version is available for a wide range of handset models and is growing through the introduction of personalized "Maplets" which can overlay anything that you can put into a normal webpage, including HTML, Javascript, and Flash. Realtors can overlay local crime statistics on a neighborhood while hotels can post pictures of the surrounding environment making maps used by potential clients more informative and interactive. However, Google's bottom-up approach continues to influence developers but its direct affect on consumers remains a question.
Posted by Enrique at July 12, 2007 10:49 AM