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July 09, 2007
Persuasive GPS - Brings Your Friends Along!
New iPhone owners may be sorely disappointed at the lack of built-in GPS (including myself!), but TeleNav's new mobile GPS application may be a solution. TeleNav recently launched a new version of their in-phone GPS application which now includes key social networking features, allowing users to quickly send their current location information to friends and family. The app also enables users to review and rate businesses and share findings with friends. Timely suggestions in this application could be highly persuasive.
I believe that location-based mobile applications will define the future of mobile persuasion. Check back for updates from our lab on related projects and research.
[from CrunchGear]
----- Dan Ackerman-Greenberg
Posted by Dan at July 9, 2007 02:58 PM
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