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August 21, 2007
Persuasive Solutions for Demanding Times
Richard Sedley, Director of the Customer Engagement Unit for cScape reviews the fundamental tenants of persuasion during a briefing with clients ranging from the Ministry of Sound to Barclays. Sedley presents research, including previous work by the Stanford Persuasive Technology Lab, while targeting how to achieve customer engagement.
Listen to the brief podcast
Posted by Enrique at August 21, 2007 01:11 PM