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August 08, 2007
The FTC listened (perhaps) to our lab's insights and takes action
Last fall I testified at an FTC hearing about how technology will affect consumers over the next 10 years. One topic I addressed was what I call "persuasion profiling" - using computer systems to test and store our psychological vulnerabilities to different persuasion strategies.
Did anyone really listen?
Maybe . . .
The FTC recently announced an event to examine targeted advertising, including the issue of selling profile information about individuals (which was one of my points). The FTC announcement says this new event is a direct result of the hearings from last fall. They write:
The Town Hall is a follow-on to a dialogue on behavioral advertising that emerged at a November 2006 FTC forum, “Tech-Ade,” which examined the key technological and business developments that will shape consumers’ core experiences in the coming decade.
Certainly, I was not the only person last fall talking about targeted advertising. But it's nice to think I did my small part to start this larger discussion.
Posted by BJ Fogg at August 8, 2007 01:23 PM