« Picture Persuasion in Facebook | Main | Distributed Work Online »
September 20, 2007
Upcoming Keynote in Europe: Persuasion, Emotions & Simplicity
I'm giving a keynote in Europe at cmf2007. Below is the summary.
I'll be sharing new work, so feel free to join me in Denmark in November!
--BJ Fogg
Persuasion, Emotion, & Simplicity: New InsightsIn this keynote I share new insights into psychology, emotions, and simplicity. In this talk, I first explain my new frameworks for human motivation and behavior change. These new tools help people think clearly about human psychology.
Next, I extend my frameworks to show how user emotions, like delight and frustration, are caused. Along the way I share strategies for changing emotional response to enhance brand perception.
Finally, I present new frameworks for simplicity: what simplicity means and how to achieve it. For the first time in public, I share the six facets of simplicity and show a new technique for understanding people by creating what I call "simplicity profiles". During my talk we will create profiles for ourselves and see how simplicity affects user emotion and, ultimately, how simplicity leads to behavior change.
My goal is to show that we humans are not as complicated as most believe. The frameworks I share will provide ongoing insight for success at work and at home.
Posted by BJ Fogg at September 20, 2007 06:43 AM