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October 07, 2007
Deciphering Trends in Mobile Search
Google researchers published an article in the IEEE Computer Society's Computer Magazine showing that cell-phone subscribers are typing longer queries in less time and clicking on more results.
--The average mobile query was 2.56 words and 16.8 characters. Smartphone query strings were 2.64 words. (By contrast, PC search strings are roughly 2.5 words.)
--In 2005, users followed less than 10 percent of queries with at least one click on a search result. In 2007, that percentage rose to well over 50 percent. Additionally, the percentage of queries followed by a request for “more search results” increased from 8.5 percent to 10.5 percent.
--The number of queries per session has increased more than 25 percent from 2005.
Posted by Enrique at October 7, 2007 01:57 AM