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December 28, 2007
Apple Mobile Checkout Skips Lines
As mobile phones continue to augment our experiences everyday, Apple hopes to patent a processing system "that includes a wireless communication interface that wirelessly communicates with one or more wireless client devices in the vicinity of an establishment. The wireless communication interface receives a remote order corresponding to an item selected by at least one of the wireless client devices. A local server computer located in proximity to the establishment generates instructions for processing the remote order received from the wireless communication interface. The local server computer then passes the processing instructions to an order processing queue in preparation for processing of the remote order" according to a recent patent application from engineer Anthony Fadell. Whether this exclusive technology will eliminate lines at our local Starbucks is yet to come, but hints at the coming intersection of location disclosure and consumer interests.
Posted by Enrique at December 28, 2007 01:22 PM