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January 30, 2008
Social Platform Sustainable Game Mechanics
Following a post by Max Levchin, CEO of Slide, platform teams must sustain a developer friendly ecosystem by manipulating elements that compose a mass multiplayer game of persuasion.
Platform developer goals:
1. Earn money
2. Acquire fame
3. Procure intellectual stimulation
Platform Owner Goals:
1. Attract and keep top developer talent
2. Encourage development of net-positive products
3. Maximize constructive competition among developers
4. Minimize objectively net-negative developers & products
--Enrique Allen
Posted by Enrique at 02:07 AM | Comments (0)
January 26, 2008
Video - Stanford Facebook class insights
The day before our Facebook class gave final presentations, some of us shared work at BayCHI. This event was probably better than the final. It's shorter and more direct.
You can watch the video below (with many thanks to BayCHI).
http://www.archive.org/details/baychi20071211v
You'll see how Facebook is a persuasive technology, what the students did to reach millions of users in a few weeks, and how this relates to the larger projects in our lab, including Peace Technology.
--BJ Fogg
Posted by BJ Fogg at 09:24 AM | Comments (0)
Persuasive Tech at AISB (Scotland) - Submit soon!
You still have a few days to submit a paper to the Persuasive Technology Symposium taking place in Scotland on April 1-2.
Find more info here: http://www.csd.abdn.ac.uk/~jmasthof/Persuasive/
Posted by BJ Fogg at 06:51 AM | Comments (0)
January 23, 2008
MoveOne uses video to persuade (not text)
Today MoveOn started using online video to persuade supporters. For years they've relied on text.
However, with the U.S. election heating up (and perhaps declining response to email), MoveOn has created a persuasive video message, re: the link below. It's about one minute long.
https://pol.moveon.org/donate/elivideo2008.html?id=11950-2869739-r.Zq39&t=77
The age of persuasive video is just beginning. The success of video will make text seem old fashioned.
My advice to persuaders: Get out your video cams and start practicing! (And be sure to learn what works: brief, authentic, direct call to action. MoveOn does it well.)
--BJ Fogg
Posted by BJ Fogg at 09:57 AM
January 16, 2008
Keys to viral success with Facebook Apps
The course I co-taught about Facebook apps last fall led to over 16 million people installing the apps our students created.
Now, class coach Yee Lee summarizes some insights about creating viral apps for Facebook.
Yee is very smart. His new post is certainly worth attention.
Posted by BJ Fogg at 10:38 AM | Comments (0)
January 05, 2008
Persuasive 08 gathers the best research
You can still submit a paper to PERSUASIVE 08. Here's the scoop . . .
The organizers have received many submissions, but I'm told they will accept papers until JANUARY 14th. This date is not listed on the web site: http://www.persuasive2008.org . They said I could share this info with you.
You don't need a Ph.D. to submit to this academic event, though your work will undergo scientific peer review.
Below are links that show papers accepted at previous PERSUASIVE conferences. Good luck!
--BJ Fogg
Stanford University
-------------------
---PERSUASIVE 06---
Program - http://persuasivetechnology.org/persuasive06/programme.html
Proceedings -- http://www.springerlink.com/content/j00v68777513/
---PERSUASIVE 07--
Program - http://www.persuasivetechnology.org/agenda/agenda.html
Proceedings - http://www.springerlink.com/content/uj653l358x2g/
Posted by BJ Fogg at 06:57 PM
January 03, 2008
From Freerice to Mobile Mechanical Turks for Peace
Can we provide the right incentives for people to Subvert and Profit for things that increase positive net benefit like possibly an anonymous witness program to help solve problems such as too many unsolved murders right here in East Palo Alto.
How can we design more applications like FreeRice that incorporate the model of the Mechanical Turk to provide human intelligence tasks like analyzing the geospatial footage of Bhutto's recent assassination (people did it for Steve Fosset and Microsoft's James Grey). Lots of authentication and security issues but the take home is mass interpersonal persuasion of people in the wired world to do "good" things with their collective knowledge and providing meaningful opportunities for the developing part-time internet workforce. Just imagine what we could do with a mobile Turker Nation of crowd sourcing and more applications like Plusmo.
--Enrique Allen
Posted by Enrique at 07:28 PM | Comments (0)
January 02, 2008
Mass Communication Subversion
While ad revenue continues to drive many web 2.0 companies, Subvert and Profit is not the first attempt to employ "crowd hacking" techniques to let people pay to get their content on Digg, Stumble Upon and more recently YouTube. Without trying to spin their business into something socially acceptable, advertisers pay 9,000 users internationally to pollute big social sites and get traffic. The rate for Diggs and Stumbles runs at $2 a vote and users receive $1 for their contribution. You can also earn 20% of the earnings of any friends you refer, and 10% of the cost of advertisements from any advertisers you refer. The service is shrouded in promises of secrecy for their clients and difficult to measure how it actually contributes to the success of content. Despite all the ethical questions, envision a similar model for subversion that may increase positive net benefit for our society like creating incentives for citizens to participate in our democratic process.
Posted by Enrique at 04:19 PM | Comments (0)