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January 23, 2008
MoveOne uses video to persuade (not text)
Today MoveOn started using online video to persuade supporters. For years they've relied on text.
However, with the U.S. election heating up (and perhaps declining response to email), MoveOn has created a persuasive video message, re: the link below. It's about one minute long.
https://pol.moveon.org/donate/elivideo2008.html?id=11950-2869739-r.Zq39&t=77
The age of persuasive video is just beginning. The success of video will make text seem old fashioned.
My advice to persuaders: Get out your video cams and start practicing! (And be sure to learn what works: brief, authentic, direct call to action. MoveOn does it well.)
--BJ Fogg
Posted by BJ Fogg at January 23, 2008 09:57 AM