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March 24, 2008
Psychology of Facebook - a special course at Stanford
I'm looking forward to teaching a new course: The Psychology of Facebook.
The goal is to make students experts in this topic, especially as it relates to persuasion in social networks.
I've created a Facebook group (what else?) to share more info: http://www.facebook.com/group.php?gid=22841903424
If you're not a Stanford student, you can still join this group to stay connected to what we're doing. We'll likely involve people outside the class.
Students need to join the group and register on Axess. Below is the info.
Spring 2008
SYMBSYS 230
Thursdays, 1:15 - 2:45
2 units
Posted by BJ Fogg at 12:09 PM | Comments (0)
March 11, 2008
NPR covers captology (Science Friday)
Last week NPR's Science Friday interviewed MIT's Stephen Intille and me about persuasive technology. The show host, Ira Flatow, got a lot of content out of us in 45 minutes.
http://www.npr.org/templates/story/story.php?storyId=87984362
--BJ Fogg
Posted by BJ Fogg at 12:20 PM | Comments (0)
March 10, 2008
Slides from our Facebook presentation last week
We spoke last week at the Graphing Social Patterns event in San Diego (created & hosted by my co-teacher Dave McClure).
The slides aren't pretty, but they convey some aspects from last fall's course on Facebook.
http://docs.google.com/Presentation?id=dcqn4jpj_126dz2zr3hc
Sharing the stage with me: Rob Fan and Dan Ackerman-Greenberg.
--BJ Fogg
Posted by BJ Fogg at 10:20 AM | Comments (0)
March 07, 2008
Digital Curators
In a compelling post by Steve Rubel, he argues that digital curators are the future of online content. With never-ending information flow and entertainment overload, demand will never scale to match the supply of content. Curators are selfless experts that guide us to the most relevant information unlike memetrackers and social news sites like Digg. Curators are NOT editors according to Rubel because "the notion of editor implies that space is finite. Online it's not. Curators don't need to necessarily be trained in cutting, but in knowing where and how to unearth those special high-quality "finds" and to make them presentable." How do we identify the best "curators" on sites like del.icio.us and what behavioral patterns or characteristics do they share?
Posted by Enrique at 12:13 AM | Comments (0)