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August 25, 2008
Obama & persuasion via mobile phones
Brian McConnell writes a good article about how well the Obama folks are using mobile phones for the campaign.
http://gigaom.com/2008/08/24/what-obamas-text-message-campaign-reveals/
--BJ Fogg
Posted by BJ Fogg at 10:46 AM | Comments (0)
August 13, 2008
Tricking the customer with visual design
Network Solution uses a clever technique to trick the user into adding a $12 service to an order. See the image below that shows the steps in their check-out flow.
No doubt this has made the company lots of money --BJ Fogg
Posted by BJ Fogg at 08:05 PM
| Comments (0)
August 04, 2008
Social Network -- good summary & Stanford angle
The Stanford Magazine published a good summary of social networking. This article includes a Stanford angle, of course.
http://www.stanfordalumni.org/news/magazine/2008/julaug/features/networking.html
Posted by BJ Fogg at 09:30 AM | Comments (0)