Click here to go to the Stanford PTL web siteStanford Web Credibility Research - part of the Stanford Persuasive Technology Lab

 

(Mostly) evidence-based articles on Web credibility

Another document lists articles on closely related topics: trust in e-commerce, credibility of computers in general, credibility in general, trust in general, etc.

April, 2004

Corritore, C.L., Kracher, B., Wiedenbeck S. (2001). Trust in the online environment. In M.J. Smith, G. Salvendy, D. Harris, and R.J. Koubek (Eds.), Usability Evaluation and Interface Design Cognitive Engineering, Intelligent Agents and Virtual Reality (pp.1548-1552). Mahway, NJ Erlbaum.

Corritore, C., Kracher, B., and Wiedenbeck, S. (2003) Online trust: concepts, evolving themes, a model. International Journal of Human-Computer Studies, 58(6), 737-758.

Egger, F.N. (2001). Affective design of e-commerce user interfaces: how to maximize perceived trustworthiness. Conference on Affective Human Factors Design. Singapore, June 27-29 (pp. 317--324).

Eysenbach, G., &  Köhler, C. (2002). How do consumers search for and appraise health information on the world wide web? Qualitative study using focus groups, usability tests, and in-depth interviews British Medical Journal, 324, 573-577. Available at http://bmj.com/cgi/content/full/324/7337/573

Finberg, H., Stone, H., and Lynch, D. (2001). Digital Journalism Credibility Study. Available at www.journalists.org/Programs/credibility_study.pdf

Fogg, B.J. (2002). Motivating, Influencing, and Persuading Users. In J. Jacko & A. Sears (Eds.), The Handbook of Human-Computer Interaction (pp. 358-370). Mahwah, New Jersey: Lawrence Earlbaum & Associates. 

Fogg, B.J. (2002). Persuasive Technology: Using Computers To Change What We Think and Do. San Francisco: Morgan Kaufmann.

Fogg, B.J. (2002). Prominence-Interpretation Theory: Explaining How People Assess Credibility. A Research Report by the Stanford Persuasive Technology Lab. Available at http://credibility.stanford.edu/pit.html.

Fogg, B.J. (2002). Stanford Guidelines for Web Credibility. A Research Summary from the Stanford Persuasive Technology Lab. Stanford University. www.webcredibility.org/guidelines.html.

Fogg, B.J., Kameda, T., Boyd, J., Marshall, J., Sethi, R., Sockol, M., Trowbridge, T. (2002). Stanford-Makovsky Web Credibility Study 2002: Investigating what makes Web sites credible today. A Research Report by the Stanford Persuasive Technology Lab in collaboration with Makvosky & Company. Stanford University. Availabe at www.webcredibility.org.

Fogg, B.J., Lee. E., & Marshall, J. (2002). Interactive Technology and Persuasion. In J. P. Dillard and M. Pfau (Eds.), The Persuasion Handbook: Developments in Theory and Practice. Pp 765-788. Thousand Oaks, CA: Sage.

Fogg, B.J., Marshall, J. Kameda, T. Solomon, J., Rangnekar, A., Boyd, J. & Brown, B (2001). Web Credibility Research: A Method for Online Experiments and Some Early Study Results. Proceedings of ACM CHI 2001 Conference on Human Factors in Computing Systems, pp 295-296. New York: ACM Press. May be available at www.webcredibility.org.

Fogg, B.J., Marshall, J., Laraki, O., Osipovich, A., Varma, C., Fang, N., Paul, J., Rangnekar, A., Shon, J., Swani, P., & Treinen, M. (2001). What Makes A Web Site Credible? A Report on a Large Quantitative Study. Proceedings of ACM CHI 2001 Conference on Human Factors in Computing Systems. Pp 61-68. New York: ACM Press. http://www.acm.org/pubs/articles/proceedings/chi/365024/p61-fogg/p61-fogg.pdf

Fogg, B.J., Marshall, J., Laraki, O., Osipovich, A., Varma, C., Fang, N., Paul, J., Rangnekar, A., Shon, J., Swani, P., & Treinen, M. (2000). Elements that Affect Web Credibility: Early Results from a Self-Report Study. Proceedings of ACM CHI 2000 Conference on Human Factors in Computing Systems. New York: ACM Press. Extended Abstracts (pp. 295-296). New York: ACM Press.

Fogg, B.J., Soohoo, C., Danielson, D.R., Marable, L., Stanford, J., and Tauber, E.R. (2003). How do users evaluate the credibility of web sites? A study with over 2,500 participants. Proceedings of DUX2003, Designing for User Experiences. Published in more detail at: http://www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL_abstract.htm.

Friedman, B., Kahn, P.H. & Howe, D.C. (2000) Trust online. Communication of the ACM, 43(12), 34-40.

Fritch, J.W. & Cromwell, R.L. (2001). Evaluating Internet resources: identity, affiliation, and cognitive authority in a networked world. Journal of the American Society for Information Science and Technology, 52(6), 499-507.

Johnson, T. J., & Kaye, B. K. (1998). Cruising Is Believing?: Comparing Internet and Traditional Sources on Media Credibility Measures. Journalism and Mass Communication Quarterly, 75(2), 325-340.

Keast, G., Toms, E.G., & Cherry, J. (2001). Measuring the reputation of Web sites: a preliminary exploration. Proceedings of the First ACM/IEEE-CS Joint Conference on Digital Libraries, pp. 77-78.

Kim, J., & Moon, J. Y. (1998). Designing towards emotional usability in customer interfaces--trustworthiness of cyber-banking system interfaces. Interacting with Computers, 10(1), 1-29.

Kim, N. (1999). World Wide Web Credibility: What effects do advertisements and typos have on the perceived credibility of Web page information? (Unpublished thesis, Stanford University, Advised by BJ Fogg).

Kracher, B., Corritore, C. and Wiedenbeck, S. “The elements of online trust,” Proceedings of CHI 01 (March 2001). NY: ACM, 504-505.

Manz, S. (2001). The Measurement of Turst in Web Site Evaluation. http://www.swt.iao.fhg.de/pdfs/Manz2002_Trust.pdf

McDonald, M., Schumann, D. W., Thorson, E., & et al. (1999). Cyberhate: Extending persuasive techniques of low credibility sources to the World Wide Web. Advertising and consumer psychology, ix 317.

Moon, Y. (1998). The effects of distance in local versus remote human-computer interaction. In Proceedings of the Conference on Human Factors in Computing Systems CHI'98 (pp. 103-108). New York ACM.

O'Grady, L. (2003). Depicting credibility in health care Web sites: towards a more usable means. In Proceedings of ACM SIGCAPH, Computers and the Physically Handicapped, 17-18.

Princeton Survey Research Associates (2002). A Matter of Trust: What Users Want From Web Sites. Results of a National Survey of Internet Users for Consumer WebWatch. Available online at http://www.consumerWebwatch.org/news/report1.pdf.

Rieh, S. Y. (2002) Judgment of Information Quality and Cognitive Authority in the Web. Journal of the American Society for Information Science and Technology, 53(2), pp. 145-161.

Rieh, S. Y., & Belkin, N. J. (1998). Understanding judgment of information quality and cognitive authority in the WWW. Journal of the American Society for Information Science, 35, 279-289.

Rieh, S. Y. & Belkin, N. J. (2000). Interaction on the Web: Scholars' Judgment of Information Quality and Cognitive Authority. Proceedings of the 63rd Annual Meeting of the American Society for Information Science, 37, pp. 25-38.

Shelat, B. & Egger, F.N. (2002). What makes people trust online gambling sites? Proceedings of Conference on Human Factors in Computing Systems CHI 2002, Extended Abstracts, pp. 852-853. New York.

Shon J., Marshall J., & Musen, M. A. (2000). The impact of displayed awards on the credibility and retention of Web site information. In Proceedings of AMIA Symposium, 794-798.

Stanford, J., Tauber, E., Fogg, B.J., Marable, L. (2002). Expert vs. Online Consumers: A Comparative Credibility Study of Health and Finance Web Sites. Available at http://www.consumerwebwatch.org/news/report3_credibilityresearch/slicedbread_abstract.htm or http://credibility.stanford.edu/expert.html.

Sundar, S. S. (1998). Effect of Source Attribution on Perception of Online News Stories. Journalism and Mass Communication Quarterly, 75(1), 55-68.