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As part of the Persuasive Technology Lab, we are investigating such questions as:
In this ongoing project we are:
You can learn about our research, see our publications, browse resources on Web credibility, and see who we are on this site.
....................................................................... Mobile Persuasion BJ Fogg and Dean Eckles' book, Mobile Persuasion, is now available. ....................................................................... Persuasive '07 Conference The Second International Conference on Persuasive Technology, Persuasive '07, was held at Stanford April 26 and 27. ....................................................................... Web credibility teaching materials are available If you are interested in teaching Web credibility at your university or college, you can get a two-week teaching outline and resource materials from BJ Fogg. We provide the resource materials free to bonafide academics. The same materials are available for commercial use in exchange for a $1500 donation to our lab. ....................................................................... Recent/Forthcoming publications (Please feel free to email us for information about and/or drafts of forthcoming papers) Fogg, B.J., Cuellar, G., & Danielson, D.R. (in press). Motivating, influencing, and persuading users. J.A. Jacko and A. Sears (Eds.), The Human-Computer Interaction Handbook: Fundamentals, evolving technologies, and emerging applications (2nd ed.). Lawrence Erlbaum Associates. Rieh, S.Y. & Danielson, D.R. (2007). Credibility: A multidisciplinary framework. B. Cronin (Ed.), Annual Review of Information Science and Technology, Vol. 41, 307-364. Information Today, Inc. Danielson, D.R. (2005). Web credibility. C. Ghaoui (Ed.), Encyclopedia of Human-Computer Interaction. Hershey, PA: Idea Group, 713-721. |
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Web Credibility Project | Persuasive Technology Lab | Stanford University | (650) 723-0695
Last updated: July, 2007