As part of the Persuasive Technology Lab, we are investigating such questions as:

• What causes people to believe (or not believe) what they find on the Web?

• What strategies do users employ in evaluating the credibility of online sources?

• What contextual and design factors influence these assessments and strategies?

• How and why are credibility evaluation processes on the Web different from those made in face-to-face human interaction, or in other offline contexts?

In this ongoing project we are:

• Performing quantitative research on Web credibility.

• Collecting all public information on Web credibility.

• Acting as a clearinghouse for this information.

• Facilitating research and discussion about Web credibility.

• Collaborating with academic and industry research groups.

You can learn about our research, see our publications, browse resources on Web credibility, and see who we are on this site.

 

News & Events

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Mobile Persuasion

BJ Fogg and Dean Eckles' book, Mobile Persuasion, is now available.

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Persuasive '07 Conference

The Second International Conference on Persuasive Technology, Persuasive '07, was held at Stanford April 26 and 27.

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Web credibility teaching materials are available

If you are interested in teaching Web credibility at your university or college, you can get a two-week teaching outline and resource materials from BJ Fogg. We provide the resource materials free to bonafide academics. The same materials are available for commercial use in exchange for a $1500 donation to our lab.

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Recent/Forthcoming publications

(Please feel free to email us for information about and/or drafts of forthcoming papers)

Fogg, B.J., Cuellar, G., & Danielson, D.R. (in press). Motivating, influencing, and persuading users. J.A. Jacko and A. Sears (Eds.), The Human-Computer Interaction Handbook: Fundamentals, evolving technologies, and emerging applications (2nd ed.). Lawrence Erlbaum Associates.

Rieh, S.Y. & Danielson, D.R. (2007). Credibility: A multidisciplinary framework. B. Cronin (Ed.), Annual Review of Information Science and Technology, Vol. 41, 307-364. Information Today, Inc.

Danielson, D.R. (2005). Web credibility. C. Ghaoui (Ed.), Encyclopedia of Human-Computer Interaction. Hershey, PA: Idea Group, 713-721.